Transition to cruelty free: percentages and plans (makeup)

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I recently posted on the animal-testing discussion (see here), and today I'm back as promised to tell you what percentage of my collection is already cruelty free, and how I plan to approach my more focused transition to cruelty free this year.

I say 'more focused' because I've previously kept an eye on my collection when it comes to high-end brands: it's mainly the budget brands that populate my non cruelty free list. I'll touch on the reasons for this below.

In this post I'm also going to tell you a little about what I'm doing and why/how etc, so you can understand why I've made particular goals and plans.


On that, the way I'm planning to transition and also my 'exceptions/rules' (see below) may not be the same as they are for others. 

Both this post and the one linked above explain my reasoning behind my personal approach, but essentially the post linked above talks about the importance of petitioning China and the corporate giants who sell there (as well as making our own cruelty free decisions), and it also touches on issues of finances, the particular challenges of the Australian market, and of course my belief that preventing any kind of waste (whether makeup, packaging, water, food etc) is just as important as it is to make cruelty free decisions in my daily life.

So I hope we can all approach the cruelty free issue/transition in our own individual ways and not judge other people's choices. No point adding fuel to the fire I reckon.

Let's get stuck into this.


Cruelty free count in my makeup collection

Below are the items I own from cruelty free brands. I've separated everything and noted what I have to make things easier for myself when it comes to counting everything in future and monitoring what I've finished. If you're not interested in the bullet-points, just head for the total count below.

  • Hourglass: 11 products (10 compacts and 1 lipstick)
  • Kevyn Aucoin: 22 products (21 pans of powder and 1 foundation)
  • Marc Jacobs Beauty: 10 products (6 compacts, 1 eyeliner, 2 glosses and 1 primer)
  • Becca: 21 products (15 pans of powder, 1 primer, 1 eye primer, 1 corrector, 1 liquid highlighter and 2 compacts)
  • Ardency Inn: 4 products (4 pans of eyeshadow)
  • Urban Decay: 3 products (2 compacts and 1 eye primer)
  • Chantecaille: 1 product (tinted moisturiser)
  • Mecca Cosmetica: 4 products (1 setting spray, 1 liquid highlighter, 1 lip balm and 1 primer)
  • BareMinerals: 2 products (both concealers)
  • Fenty Beauty: 1 product (lip gloss)
  • Mario Badescu: 1 product (setting spray)
  • Stila: 3 products (all eyeshadow pans)
  • Gorgeous Cosmetics: 1 product (highlighter pan)
  • Too Faced: 3 products (2 eyeshadow palettes and 1 glitter glue)
  • Anastasia Beverly Hills: 2 products (both eyeshadow palettes)
  • Kat Von D: 2 products (1 eyeshadow palette and 1 mini concealer)
  • Tarte: 3 products (1 primer, 1 corrector and 1 mini blush pan)
  • Koh Gen Do: 1 product (foundation)
  • theBalm: 1 product (highlighter pan)
  • Bleach London: 3 products (all eyeshadow pans)
  • Girlactic: 1 product (eyeshadow pan)
  • 'Tini Beauty: 1 product (eyeshadow pan)
  • Adorn Cosmetics: 1 product (blush pan)
  • Inika: 2 products (1 primer and 1 mini blush)
  • Australis: 1 product (whitening drops)
  • J One Jelly Pack: 1 product (primer)
  • NYX: 4 products (2 lipsticks and 2 glosses)
  • Sportsgirl Cosmetics: 1 product (lipstick)
  • Savvy by DB: 1 product (brow pencil)
  • Models Prefer: 1 product (lip lacquer) 
  • Lanolips: 1 product (tinted balm)
  • The Ordinary: 2 products (both primers)
  • RCMA: 1 product (setting powder)
  • Bodyography: 1 product (lip gloss)
  • Natio: 3 products (tinted moisturisers that I use as foundation mixers)

Total count: 121 cruelty free products.


Non cruelty free count in my makeup collection

As per above, I've noted what I own individually to help myself keep track of things - so just skip to the total count below if you're not interested in the bullet-points.

  • Burberry: 3 products (2 blush pans and 1 eyeshadow quad)
  • MUFE: 1 product (foundation)
  • Nars: 5 products (all pans used as eyeshadows)
  • Clarins: 2 products (1 bronzer pan and 1 primer)
  • Laura Mercier: 2 products (1 bronzer and 1 highlighter)
  • Benefit: 1 product (bronzer pan)
  • Rimmel: 5 products (3 lipsticks, 1 liner and 1 mascara)
  • Clinique: 1 product (mini mascara)
  • Revlon: 4 products (3 lipsticks and 1 lip crayon)
  • Maybelline: 1 product (lipstick)
  • Sephora Collection: 1 product (mini mascara)
  • L'Oreal: 1 product (mascara)
  • Covergirl: 1 product (mascara)
  • Coty Airspun: 2 products (1 setting powder and 1 powder foundation)
  • Bobbi Brown: 1 product (bronzer)

Total count: 31 non cruelty free products.


Percentages and notes

So, 75 per cent of my makeup collection is cruelty free and 25 per cent is not. I'd thought the percentage was around 80 per cent, so I wasn't far off.

Do note:

  • The items included above have been determined cruelty free or otherwise by information on the respective brands' websites or on crueltyfreekitty. If you think any of the items above are on the wrong list, please let me know. 
  • I haven't included tools/accessories (brushes, custom palettes and the like) because I want to focus on products that actually expire first. It can be difficult and time-consuming to negotiate cruelty free territory, so I'm starting at the beginning and working my way up from there.
  • For the same reason - that is, starting at the beginning - I'm not going to focus for now on whether any sister or parent companies of the brands on my cruelty free list are cruelty free themselves. This may be a step I take later on, but for now, I'm approaching my transition from the ground up.
  • I have a few random pans of powder in my custom palettes that I've mixed myself from old powders, so I've no idea which mixes contain cruelty free or non cruelty products because I can't remember where most of them came from! So I haven't included those in the count.


Aims, plans and rules/exceptions

My aim for 2018 is to have a makeup collection that is 90 per cent cruelty free by year's end.

I will continue to use the older items in my collection first - whether they're cruelty free or not - because it's just as important to me to ensure that I'm not allowing anything to expire (therefore wasting it) as it is to aim for a higher percentage of cruelty free products.

I will do my best to avoid purchasing any non cruelty free items from now on (more on that below), but I will not automatically declutter items from non cruelty free brands that come my way by other means: for example, products that have been sent to me for review, given to me as presents or included in orders as GWPs. 

Why? First, we don't have enough money for me to be passing on usable items just because they're not cruelty free. Second, I'm a panner and I use and enjoy everything in my collection. If I were to pass non cruelty free items on to others for only that reason (ie, not because they don't work for me), there's no guarantee that others will use them as much as I would have if I'd kept them (or that others will attempt to finish them before they expire), nor can I say for sure that others will share my concerns when it comes to re-purposing/recycling packaging and reusing empty containers (eg for 'toys', games or arts/crafts for children). 

For me, this is about balance. I want to consider both the environment and animal testing at the same time. Hopefully that makes sense.


Rules/exceptions ctd

Now here's a point that I need to explain. We live in Australia. Prices are ridiculous here and we also don't have access to as many of the brands that you'll easily find in the US especially. Wet n Wild is a good example here.

So unless I want to pay exorbitant rates on eBay or the like (which I do not), there may be times when I'll have to make choices based not only on price, but also on availability. I'm mostly talking about budget/drugstore brands here. We only recently had the cruelty free NYX arrive in Priceline (the US equivalent of Ulta), and while other cruelty free options exist in Australian chemists/drugstores, I haven't had a lot of luck with many of them. What I'm saying is, I'm not going to buy something from a brand that generally doesn't work for me just because it's cruelty free. Otherwise the item may end up being decluttered or sitting there gathering dust in my collection, which would of course be wasteful.

Also, my local Priceline and Chemist Warehouse stores are tiny so they don't eg stock the cruelty free brand Essence. I'm not going to make a huge online order of items that I may or may not need just to get free shipping (nor am I going to pay shipping for a few items) - nor do I want to encourage more packaging to be used in the shipping process. And unfortunately I can't just wander out to any Priceline or Chemist Warehouse because I'm the primary carer of two toddlers and I work on weekends to help cover household expenses, so I've been hamstrung in that respect. Getting two heavy, screaming and active children into the car/double pram to source brands like Essence isn't something I feel able to do at the moment. My body and sanity are borderline expired as it is (especially my back), so there's a line and I need to tread it carefully. 

I guess what I'm saying is, if Maybelline is 50 per cent off at Priceline and I need to replace a mascara that I already know I'll use and love, then I'll do that. Or if I happen to eg be in the CBD and I find Essence in one of the larger chemists, then I'm not going to buy an Essence mascara unless it's on sale. Australian prices are too ridiculous to do otherwise, and so many Australian families do not have enough spare cash lying around to be paying full-price for things when they don't need to.

In future I'll have more energy and freedom to source products from cruelty free brands that I've heard great things about but that aren't readily available in my local chemists, but for now I'll continue to put finances and physical/mental health first. Hopefully people understand this. 


In sum

Ok, I think we're done here. 

I reckon I've already talked too much in this post so I'm not going to add more words in now to sum up what I've said above, but do let me know in the comments if you have any questions or suggestions for me. Going cruelty free can be a more detailed and difficult process than you might think, so I'd love to hear advice if you have some.

Hope all's well with you, and speak soon x


* All images courtesy of unsplash.com


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