ModelCo Colourbox Eyeshadow in Tahiti 12 - review

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I received this eyeshadow in a Lust Have It box ages ago and it's one I was using so rarely that I sent it to my opening Project Pan list for the year. I've no doubt it will last out the year and beyond because - as you'll see below - I've made barely a dent in it, despite using it every day for three months thus far.

Indeed, at this rate it won't be done until Project Pan 2017 - mental note not to include a dark, pigmented eyeshadow for PP in future! One does like to include products that might be finished by the year's end.


I'm not a massive fan of ModelCo as a brand because I think their products are generally overpriced. Having said this, the quality is usually ok and this eyeshadow is no exception: it's fine, but I'm not overly excited by it. Might have something to do with the boring (but thoroughly usable) colour of the shadow and also the rather pink container it comes in.


ModelCo claims/product details:
  • Superior texture and colour
  • A beautifully edited and trans-seasonal line of Italian-made eye colour compacts
  • Containing an innovative siliconic binder, colourbox glides on effortlessly and offers intense, long-lasting colour
  • The prestige selection includes solid matte colours as well as shimmering finishes for a metallic, luminous effect
  •  A luxurious array of colours to shade, shadow and define in style
  • RRP $28 for 1.4g


I've swatched it above dry and below wet. You can see it's quite a deep colour, however you apply it.

It looks charcoal grey on (almost black) but below you can see it's got a purple base when applied wet. I find this doesn't show up so much on the eyes.


 Verdict

There's nothing wrong with this shadow - there's just no way I would pay $28 for it. You can pick up a Nars single for $34 or cheaper if you shop around! I'm really not sure which market ModelCo is aiming for with its prices because the quality of its products is certainly not up there with the kinds of brands you'd find at this price point.

That aside, the shadow itself is of decent enough quality. It's nicely pigmented and goes on smoothly, plus it blends reasonably well. I've also found that it lasts longer than most shadows (whether with or without a primer): this includes when you apply it to the waterline.

I've just done an online search and it looks like these shadows are generally liked by those who've tried them. Interestingly, Tahiti is described as 'dark royal blue matte'. While it is indeed matte (I think those few sparkles you can see in the shot above are from an old swatch!), I certainly wouldn't call it royal blue?! I reckon you'd be pretty disappointed if that's what you were expecting and you got this shade, which is essentially grey but starts looking purple if you wet it.

Anyway, that's all from me on this product. In sum, I like it but I definitely wouldn't fork out $28 for it. If you can find these more cheaply, I think you'll be pleased by the quality.




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