little white truths

Verdict

This is a great product, and if you can pick it up from Chemist Warehouse or Priceline when they have one of their big sales, you'll be paying less than ten bucks for it - score!

As mentioned above, 'Lust for Blush' is one of those colours that seems to look different on everyone. I've seen it described as a cool pink with blue undertones, a rosy pink and a mauve. On me it's definitely a mauve and I can really see the purple undertones on my lips (even more so than in the above photos), which is what I was after and I'm really pleased with the shade.

In any event, it's worth testing the colour before buying it because I don't think you can completely rely on swatches you find online - unless you come across a blogger who has your colouring and a similar natural lip shade to yours.

As for the formula, I really like it: it applies smoothly and evenly and doesn't tug, plus it really delivers on pigment and doesn't bleed or feather throughout the day. The lipstick also wears well and doesn't fade easily, but you will need to touch up after eating and drinking (or at least I do).

The product has a faint, sweet scent that I quite like - I'm smelling vanilla - and I suspect that most people will be ok with it because the smell isn't strong and it doesn't linger so you shouldn't be aware of it after application. 

The finish isn't a true matte (it's more of a demi-matte with a creamy feel), which I personally prefer because anything that's too matte tends to emphasise or exacerbate lip lines. This one doesn't. It doesn't diminish them like glosses do, but it certainly doesn't make them worse and the formula feels hydrating enough that I don't need to wear a gloss over the top to keep my lips feeling comfortable. This is unusual for me when it comes to lip products that aren't super creamy, so I'm giving it huge ticks on that front.

It's quite a thick formula that feels almost velvety when you press your lips together, and if you layer on too much it can crumble/bunch up a little, but I've only ever found this happens when I reapply it throughout the day and go a bit overboard: otherwise it doesn't do this at all.

All in all, this is a sensational product and I can't fault it. I guess the only thing I will say is that I prefer the creamier formula in these lipsticks (I've reviewed one here), but that's a personal preference thing because I normally like a glossier finish so it's got nothing to do with the quality of this particular lipstick.

One of the nicest matte formulas I've tried : )