Essential Apothecary Alchemist Bright Toothpaste - review


We received this product last year from Maslow & Co, and it's one of those things I've been forgetting to use so eventually I popped it into Project Pan 2017, just to make myself get through it.

It's not that it's a bad product, it's just that reaching for a tube of toothpaste is so ingrained that I only used this tub occasionally when I saw it in the bathroom at the right time - otherwise I just grabbed my normal toothpaste each day because that's something most of us do without thinking.

Now that I've used this consistently for almost a month, it's high time I reviewed it - although it's one of those reviews I've been putting off because what, really, can you say about toothpaste? 

Not much. But I wanted to give you my thoughts anyway, just in case anyone's interested in the product since there aren't many reviews floating around at this time.

Essential Apothecary Alchemist claims/product details:
  • For an effective smile brightener – sans the chemical fodder – Bright Toothpaste polishes teeth, treats gums and neutralises odours
  • The most healing thing you can do for your gums and teeth
  • Our teeth are very porous and these tiny microscopic holes are susceptible to bacteria: brushing with Bright Toothpaste gently polishes off tartar build up and helps eliminate the bacteria in the mouth that contribute to cavitation and gum infection
  • The essential oils used in this product also help ease pain, eliminate infection, freshen breath and heal skin tissue
  • To use: decant some product and add to wet brush; brush gently and rinse
  • RRP $20 AUD for 45 ml (see Malow & Co)


While this isn't a bad product, it's also not one I would buy - in large part because $20 is far too much to pay for toothpaste, but also because I'm happy to use the standard toothpastes I've always used and I see no obvious benefit to switching to something like this.

It's an odd product that looks a little like putty and it does feel a bit that way in the mouth. It doesn't foam up like standard toothpaste so the product takes some getting used to, plus the taste is quite tart so you may or may not like the sensation of having the stuff in your mouth.

I personally don't mind using it but it's something I still haven't quite adjusted to, so I'm aware of brushing my teeth now because this product feels and tastes so different from the regular stuff that I always notice when I'm using it. That's not necessarily a bad thing, but it's worth mentioning all the same because I suspect that some people will find it too 'different' and won't like it for that reason.

The tart taste (it's kind of herbal and medicinal at the same time) is also something that hangs around and I'm aware of it for a while after brushing my teeth, whereas normal toothpaste leaves me feeling minty and I soon forget that I've used it. Not with this. Water tastes a little odd for a while after brushing, so this isn't one of those 'invisible' products that you forget about immediately after use. Again, that's not necessarily a bad thing but it's worth mentioning all the same.

Another thing to note is that my tub isn't responding to the summer well and it's all but melted into a thin goo. That doesn't sound particularly appealing (indeed it's not) but I'm certainly glad I've put this into Project Pan 2017 because I can't see it lasting for as long as standard toothpaste before going rancid.

On the claims, it's hard for me to comment on whether this does things like help heal gums, but it does work ok as a toothpaste and my breath doesn't stink so that says something.

An ok product but not one I would buy.

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