L'Oreal So Couture Volume Million Lashes Mascara - review and swatches


We received this product in the Winter Edit of Marie Claire's The Parcel (reviewed here).

I tested it for a few days, didn't love it, then looked it up and saw that a lot of people had raved about it, so I tested it some more.

Unfortunately I can't get good length and volume out of this product, no matter how many times I test it and then test it again, so either it just doesn't work for me or it really isn't a very good mascara.

There's the packaging. I don't hate it but it's too glitzy for me and I'm not a huge fan. It's also quite a bulky tube so it takes up a lot of room in my small makeup bag.

L'Oreal claims/product details:
  • Dresses your lashes in a liquid black silk for lash by lash definition
  • Tailored brush that's designed by experts to coat every lash without clumps and is also L'Oreal's most precise brush ever, with 408 mini bristles to capture each individual lash 
  • The brush's extra soft and small bristles gently thicken the look of each lash while its rigid wand enables you to spread the formula evenly from root to tip
  • Gives each lash volume and intensity, leaving lashes soft - no stiff lashes
  • RRP $27.95 AUD for 9.5ml, but do shop around

There's the brush above and a close-up below. 

I like it in theory because it's not too thick, although I've used other brushes that I find easier when it comes to getting really close to the root - with this one I feel like I can never quite get close enough.

My bare lashes for reference:

Wearing two coats of mascara (you can see that I can't get the brush right to the root):

One more for good measure:


I really wanted to love this product because it sounds good in theory and the brush isn't ridiculously large (a common gripe I have with brushes), but unfortunately it just doesn't work for me. 

This is frustrating because I've seen some photos online of people wearing it and their lashes are HUGE, so I'm not quite sure why my tube doesn't deliver the same results. Maybe unlike me they had long lashes to start with: mine are short and I need length more than anything else.

Don't get me wrong, the mascara is fine if you're after a daytime, natural look. It defines the lashes and doesn't get clumpy until the third coat - so I personally stick with two - and it stays put all day without smudging or flaking. Even with the humidity we've had lately (which often makes things slip off), this mascara hasn't budged so it earns points on that front.

What I don't love about it is that it doesn't offer me much in terms of length and volume. I compared it against the two mascaras I have open at the moment - one for dramatic lashes and one for natural ones - and this one made the 'natural' mascara look dramatic by comparison.

So I wouldn't recommend this product if like me you need more help in the lash department than this product offers. If you're someone who already has great lashes and you want something natural-looking for daywear, then this is a good choice because it does wear well and holds its shape throughout the day.

On the brush, it's decent and much more user-friendly than many of the mascaras I've used lately, but for my hooded eyes I'd prefer it if it were even thinner because the thinner the brush, the more precision I can get and the less chance for error. I haven't wound up with black all over my puffy eyes when using this, but I have struggled to get it really close to the root. I think those with normal eyes would be happy with this brush, however, since it's certainly not the thickest brush I've used.

Overall this product is fine, but if you're after long, thick lashes, I reckon you can do much better.


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