Too Faced Shadow Insurance - review and swatches


I bought this product around a year ago now because I didn't have a dedicated eye primer and I wanted to try one.

Since this is my first eye primer, I don't have a lot to compare it to - but I have tried the Nars version and I didn't love that because it was too 'grippy' and made my shadow go on patchily, even when I applied a base shadow first. 

This primer however is fantastic and I can see myself buying it again and again.

There's not a huge amount of product in the tube but you don't use much each time so the primer has lasted me ages. 

I use it maybe four days a week and have done for the past year, and it's still going strong so I can see it lasting for another year.

I also like the packaging of this primer and I can't say that about all of Too Faced's products, so that's another plus (not that packaging really matters, but you know...).

Too Faced claims/product details:
  • Bestselling formula that locks down eyeshadows and intensifies colour 
  • Ensures crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Feather-light formula that glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time
  • RRP $29 AUD for 11g

There's what the product looks like above. It has a slight tint but doesn't change the colour of the eye area, just brightens it a little.

There it is again below - a heavier stripe on the left and a lighter one on the right. You can see the brightening effect here.

Below I've applied a matte brown shadow over the primer (left) and with no primer (right), and I've done the same for a frosty shade to see if there's a difference between mattes and shimmers.

You can see that the primer definitely intensifies the colour, more so for the matte than for the shimmer shade.

Same shot, taken in direct sunlight:

There's what the shadows look like after some wear and a good rub (the matte has held on more than the shimmer, which is quite soft and prone to fall-out):


This is a great product that does exactly what it says it will do. Unlike the Nars primer, which made eyeshadow application difficult because it held too much and made my shadows impossible to blend, this one does the job without affecting application.

It's a beige-coloured cream that has a slight brightening effect, and while the tint isn't strong enough to colour-correct around my eyes, I've seen some people say that it has this function for them. What it does do for me is make the eye area look more awake - something I definitely need!

It's a touch oily but this means it spreads well (so you only need to use the tiniest bit) and it does dry down to a sticky finish that grabs at your shadow and keeps it where it's meant to be. 

You can see from the above photos that it definitely intensifies the colour of any shadow you apply - some more than others (eg the matte shade above), but it makes a difference with any shadow I've used.

The product locks shadow into place so it lasts longer throughout the day and is less likely to fade or crease. I do get some occasional creasing if I'm using a sub-standard shadow, but most shadows don't move all day if they're applied over this.

The only downside to this product is that it does separate over time so you need to shake the tube occasionally before use. This isn't a huge issue because the product still works just as well when it's separated, but it's worth mentioning so you're not surprised if this happens to you.

While the product is a little expensive, it ends up being a good investment because you only need a little each time and I can see this primer lasting me for a couple of years. I don't use it every day but if you do, it should last you over a year. Not bad at all!

Overall, this is a great product that meets all of its claims. I won't give it an HG tag because I don't have enough like products to compare it to, but it's definitely up there and I can see myself buying it again and again.


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