IT Cosmetics Your Skin But Better CC Cream with SPF 50+ - review and swatches

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When one of my Marie Claire sub boxes showed up during the year containing this little CC cream, I can't tell you how thrilled I was - it's easily one of the most exciting items I've ever received in a beauty box. 

Reason being, I'm obsessed with BB/CC creams and I'd always wanted to try IT Cosmetics' offering, after seeing it raved about so much in the beauty community.

I'm pleased to say that I haven't been disappointed by this product and it's one I plan to have in my collection for a good while yet. Indeed, it's an almost perfect base for me and the only thing I don't love is that the coverage is too high for my personal tastes (I prefer light to medium coverage), but that of course can be solved by sheering it out. Otherwise it's a winner! Yes, believe the hype ; )


I received my tube in the shade Medium and, after using it a few times and realising how much I loved it, I went into Sephora and grabbed a sample of the shade down (so I have Light and Medium to show you), just to check that Medium would be the best match for me year-round. It is.

You'll note below that I have a marker on my tube: that's because I'm currently including this product in my Project Dent series, which I'm doing to make sure that all my stuff is seeing some love. I'm just about ready to update you on my progress over the time I've used it consistently, but first I wanted to write this review and let you know my thoughts.


IT Cosmetics claims/product details:
  • #1 best-selling, award winning product
  • Developed with plastic surgeons, gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen
  • Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness
  • This breakthrough colour-correcting cream never creases or cracks and instantly camouflages skin imperfections, including dark spots
  • Infused with an advanced anti-ageing serum made of hydrolysed collagen, peptides, niacin, algae, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimise pores and give you a more radiant, supple and flawless-looking complexion
  • Delivers 7 products, all in one: full-coverage foundation; SPF 50+ UVA/UVB broad-spectrum physical sunscreen; brightening colour corrector; anti-ageing serum; pore-minimising primer; dark spot corrector; moisturising day cream
  • RRP $58 AUD for 30ml


See swatches in direct sunlight above and indirect sunlight below. On the left is the Light shade (unblended and blended) and the Medium shade is on the right. 

Both colours pull neutral on me - much better than too pink or too yellow - although if I could be picky, I personally need something with decent yellow undertones because the skin on my body is so yellow. Still, I can get away with both shades, depending on how tanned I am.


And in natural light (outdoors):


Natural light again (indoors):


There's the Medium shade fully blended, direct sunlight (you can see it sheers out beautifully):


And again, natural light (outdoors):


My bare face for reference:


And the other side (bare):


Wearing a small amount of the Medium shade (about half a pea), direct sunlight:


And in natural light (indoors):


Other side in natural light (indoors):


The sun came out for this one (indirect sunlight):


Verdict

This is a brilliant product and I can see why it's so well-loved in the beauty community.

It has a creamy texture and is thicker than the lighter bases I'm used to, and the coverage is thicker too. It's unusual for a BB/CC cream or tinted moisturiser to have this much coverage, and some people will love that aspect while others won't.

As mentioned above, I personally prefer something with a medium coverage (max) because I don't like heavy bases on my skin. I'm 36, I have fine lines, texture and age spots, and I'm ok with that: I don't want my face wiped out by product. 

While this base still looks natural on the skin when applied at full-pelt, this isn't the look I'm after (I can tell I'm wearing makeup): the best way for me to use this is to make sure my skin is nicely juiced before using it so the half-pea I apply spreads well and can be sheered out. I use my fingers to apply this, but then, I always use my fingers for base products.

The only issue with sheering this out (eg by making sure you're super hydrated or mixing it with a drop of oil) is that it then becomes rather greasy. You can see in the shots above that I'm looking too shiny! This means I do need to powder it - whether or not I'm super hydrated because the finish is quite dewy - and that can mean that I look overly made up if I'm not careful.

What I love about this product is that it gives a beautiful, natural-looking coverage that doesn't announce itself as makeup. I also love how long-lasting it is (it's the longest-lasting BB/CC cream or tinted moisturiser that I've used) and the fact that it doesn't pool in pores around my hairline and on my nose. This makes it a winner in my books.

The Medium shade works well for me in summer, and while in winter it might be a little dark, the Light shade is a hair too light for me even when I'm at my palest. But I can work with both shades by adding a pump of a darker or lighter illuminator to adjust the tone a little (I use Becca Moonstone to lighten it and Becca Topaz to darken it), so I could happily go with either colour.

I also love that it contains a high-protection sunscreen, although I still need to go in with another sunscreen because I can't apply enough of this to get the full benefit of the sun protection without looking overdone. That's fine, every layer helps!

All in all, I reckon this is a fantastic product that generally meets its claims. Yes the coverage is amazing, yes it's hydrating and brightening, and yes it colour-corrects my redness away too. I really don't have anything bad to say about this product and I recommend it. I can see it staying in my collection indefinitely.

Awesome. I've given it an HG tag.


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