little white truths

Goldwell claims/product details:

Verdict

Love love love. Lives up to its claims (although I'm not sure about the 200°C one). It has an interesting though slightly odd, chemical smell; and this might sound weird, but the smell makes me feel that the product is high-tech and decent. Can't really explain that one, other than to say it's the kind of smell you might find in a hairdressing salon - so maybe that's why it sends messages to my brain that it's a great product (?!?!).

Smell aside, the product itself really works. It does speed up the hair straightening process and totally delivers in terms of straightening power. The only thing I'll say (and this isn't a disadvantage, just a comment) is that it doesn't have a moisturising effect like some straightening products do - so if you have dry hair like me, you'll still need to use an oil/leave in conditioner either before or after application (I prefer after, so the oil doesn't interfere with the straightening process).

The other good news is that this little 20ml sample has lasted a while, so the full-sized product would be a good investment (and it's not that expensive anyway) and will last you for ages. I'm also glad that it doesn't have a 'hold factor', since I'm not after that and I don't use those kinds of products.

Awesome product. Have you used it and what did you think if so?